Check out how the enhancement of HTML structure, loading speed, and other elements led to 500% growth in car buying services in our Google Update traffic recovering case. You can’t control the implementation of your SEO marketing strategy without clearly set expectations. Luckily, using the information you’ve already collected, you can define the goals and KPIs, which will help you measure the results of your efforts. But what should you consider while planning your site’s journey through the deep search engine jungles? In SEO Anomaly our guide, we’ll explain the importance of an SEO strategy and outline its main elements. We’ll review each stage of the planning process, highlighting the most important things to consider.
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Yoast makes it super easy to optimize your WordPress site for search engines. Using the Free On-Page SEO Checker, you can see whether any of your website’s pages have any on-page SEO issues that might negatively impact your site’s search engine rankings. Off-Page SEO refers to all the actions taken outside of your website to improve its credibility, trustworthiness, and authority. Unlike On-Page SEO, these factors are not entirely under your control but significantly impact rankings. Optimized images help improve user experience and website performance. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.
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Additionally, a clean site navigation and structure can also lead to sitelinks appearing in Google search results. Instead of the word count, you should focus on serving the best answer. Let’s say you have an SEO blog and your focus keyword for a new post is “SEO Audit ”.
And for that to be possible, you must ensure you’re not blocking Google from indexing your post or your whole site. So check if you’re not unintentionally doing that (we still see this happening!), and ensure your site is indexed. Keyword research is crucial as it identifies what people are searching for, their questions, and the phrases they use to find answers.
Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates. Add to this incoming links from pages with related, co-occurring phrases and you’ve given your page powerful contextual signals.
- It would be best if you decided whether to improve those pages and add more internal links pointing to them or remove them altogether.
- If all or many are rich results, it’s probably worth adding it.
- It’s better to track and measure your performance weekly, as even the tiniest omission may ruin all your SEO efforts.
Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. You’ll discover the key terms that are missing from your page, the ideal Google category for your term and the best internal links to add. Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles.
Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience. These elements collectively contribute to improved search engine rankings and user engagement. High-quality content properly optimized for your target keywords is more likely to attract links and to rank in Google. Aside from your site content, technical SEO factors such as site speed and title tag placement are also ranking factors. By taking a holistic approach, you are “checking” as many boxes as you can for Google, giving your site the best shot at ranking and increasing overall organic traffic.
Backlinks, also called inbound links, are links from other websites directing to your site and are among the most powerful ranking factors in SEO. Page speed is the amount of time it takes to fully display the content of a landing page. It’s an important ranking factor, as websites with faster page speed have better user engagement and higher conversion metrics. Keyword research is the process of discovering what keywords and phrases your target audience uses to search for the topic you want to show up for in organic search results. The goal of keyword research is to find keywords that can drive traffic to your website.
