Fastest-growing was long-standing sports publisher Athlon Sports, which entered our top 50 for the first time in 33rd place (35.9 million visits, up 962% year-on-year). People meanwhile retook fifth place following its strong growth, with Yahoo Finance (154.4 million) falling into seventh. MSNBC (29.2 million) increased visits by 66%, NBC News (128 million) by 62%, Axios (40 million) by 54% and The Atlantic (28.2 million) by 52%.
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The biggest month-on-month decline was seen at NBC News, dropping 30% to 67.7 million visits. The New York Post (down 33% to 97.7 million visits) and USA Today (down 32% to 125.4 million) had the second and third biggest year-on-year declines within the top ten sites in October. In total 35 sites saw month-on-month decline, with Variety decreasing the most (down 22% to 17.4 million visits), followed by The Sun (down 16% to 21.9 million) and US News (down 14% to 19.6 million). Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million. Datasets are based on direct measurement (i.e. websites and apps that choose to share first-party analytics with Similarweb); contributory networks that aggregate device data; partnerships and public data extraction from websites and apps.
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These strategies make it simple to do that without overhauling your approach. Two NATO Joint Force Commands led by U.S. officers will transition to be European-led in an apparent answer to President Trump’s calls for Europe to contribute more to its defense. The Food and Drug Administration is refusing to consider Moderna’s application for a new flu vaccine made with mRNA technology, the company said. Democrats are facing a stark cash gap with the Republican National Committee after the GOP closed 2025 with $95 million in cash on hand. Republicans say the rules are aimed at unemployed young people who should have jobs. Two lawmakers are accusing the government of improperly redacting some people’s names from the Epstein files, including six men whose identities are now public.
But the picture is rosier over a longer timespan, with three-quarters of the top 50 publishers seeing year-on-year growth in visits in August. The two top ten sites to see year-on-year traffic declines were Fox News (down 0.7%) and Mail Online, where visits dropped 7.2%. New top ten entrant Forbes was also the fastest-growing site in the group, seeing visits rise 48% compared with September 2023.
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The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year.
Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month. While the New York Times remained the biggest newsbrand in the US by number of visits followed by CNN, a strong monthly performance from Fox News led it to overtake MSN (261.3 million visits) into third place, pushing MSN into fourth. The New York Post saw the biggest decline – dropping 11% of traffic month-on-month – followed by The New York Times, which dropped 10% to 336 million visits. All but two of the top 50 news websites Want Youth To Transform The Food System Let S Talk Finance in the US saw visits grow month-on-month amid an eventful July for political news. The four sites that dropped off the top 50 to make room for them were climate site The Cooldown, which had been enjoying a rapid traffic rise in recent months, local publishers Patch.com and KSL.com, and current affairs magazine The Atlantic. In July every site in the top ten saw month-on-month traffic growth, likely driven by blockbuster news events including the first assassination attempt on Donald Trump and Joe Biden’s departure from the presidential race.
The biggest year-on-year drop among the top ten was seen at Gannett’s USA Today, which shed 17% of its March 2024 traffic to attract 134.7 million visits last month. Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen at sports news site Athlon Sports. Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data. Substack rose to 19th position with growth of 42.5% year on year to 67.7 million visits in the US for its network of newsletter-driven websites. Only 15 out of the top 50 news websites in the US grew traffic year on year in May, according to the latest data from Similarweb. More than half (29) of the 50 biggest news websites in the US saw a month-on-month decline.
- Long-running magazine The Atlantic also saw a strong March with 30 million visits, an increase of 26% month-on-month.
- Forbes recorded the third highest month-on-month increase in visits, up 15% to 59.3 million.
- Athlon Sports (up 218.4% year-on-year to 35 million) was the fastest riser in the ranks of the top 50, jumping eight places to 33rd on the back of 18% month-on-month traffic growth, the second most growth of any publisher in the top 50.
- Celebrity news website People and the BBC were the only sites in the USA top ten to post year-on-year traffic growth.
- Nine people were killed and 25 were injured at a high school and a residence in British Columbia, the police said.
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